What Shoppers Want From Their Online Customer Journey With A Brand
Digitalization has made the lives of buyers and sellers much simpler. But do you recall those days when shops of similar niche used to compete with each other? The owner of one would make the shop look more attractive while the owner of the other would display great offers to attract customers. With shopping going online, the businesses use the same old-school strategies to make profits online. When we look at the shopping sites today, the ones with great user experience journeys - right from the entry of the customer on the site/app, to the exit/payment completion are doing a fabulous job. Here are a few things that they do to provide great customer satisfaction.
- Plan their user journey
The first thing that the user on any app/site wants is an easy journey. Companies that are making great sales and recognition, plan the entire journey and simply the process. This involves - making the user familiar with the brand and what it has, helping users find the right things that they search for, helping them make a wishlist and making it easy for them to load and unload the cart, and finally the payment process. If this algorithm hits the roof, the difficult bit of growing an men shirts online business is done.
- Think like a customer
The customers expect the business team to think like them. Any customer that lands on the site/website wants the page to be simple, easy to understand, and easy to search and shop. It is very important for the business team to do a research on the kind of customers they probably would get and build the interface based on that.
- Keep the pages scannable
Microcopies work better when you are marketing and selling any product. The users are generally impatient when they are on the app or site and do not wish to read anything that is long and boring. As content is the king that connects with customers, write scannable copy that keeps the user engaged and sells the product.
- Send out offer alerts
Customers want offers and discounts, and wish to know when you have sales that go live. For this, you need to keep them updated with push notifications and messages. These can go out as copies that drive action of sale and inspire the customer to go ahead and shop on the site. A well-designed email on your sales and offers can be rolled out as well.
- It doesn’t end with payment
The customer needs to have a smooth journey until he makes the payment. But does it end there? Not really. To build a continuous relationship with the customer, you need to keep them updated about what's happening with their order. An after payment journey which gives the user progressive reports of the order until delivery will build the trust factor and make them trust the company.
These are a few tips that keep the users glued to the shopping app. Every customer wants to feel prioritized and building a user journey based on customer journey makes an t shirts online business successful.